Everything started in 2017.
A cleaning service for sneakers, run from a garden in Brussels.

No brand. No strategy. Just the conviction that the shoes we own deserve better care.

In 2020, Covid closed everything. The service couldn't operate anymore. So I built a brand instead.

This project was born with one idea : make shoe care simple and desirable.

Collaborations with brands like ASICS and Bellerose. A presence at Le Bon Marché in Paris.

The demand is growing - and so is the conviction.

TENO is about giving you the right tools to care effortlessly for the shoes you actually care for.