Everything started in 2017.
A cleaning service for sneakers, run from a garden in Brussels.

No brand. No strategy. Just the conviction that the objects we own deserve better care.

In 2020, Covid closed everything. The service couldn't operate anymore. So I built a brand instead.

Bascket was born with one idea : make sneaker care simple and desirable. First client : Bellerose. The beginning of something real.

Collaborations with brands like Asics. A presence at Le Bon Marché in Paris. Bascket grew - and so did the conviction.

Then came 2024. Three weeks exploring Scandinavia.

A culture where objects are made to last. Where care - for objects and body alike - is not an afterthought but a way of life.

There, I found independent brands doing for garments, home and body what Bascket was doing for shoes. Different territories. The same conviction. The same attention.

For 2 years, I've been building TENO.

A roof that brings these different territories together under one vision: making care simple and desirable - for the things we own, and the bodies we live in.